ClearPath Advisory
Full website redesign and conversion copy rewrite for a 12-person CA and financial advisory firm in Mumbai. The brief was to make the website generate client enquiries rather than serve as a digital business card.
ClearPath had been in business for 11 years with a consistent client base built entirely on referrals. When referral flow slowed, the partners turned to the website for the first time and found a page that listed their services in dense paragraphs, had no clear call to action, and hadn't been updated since 2019. It was getting 400 to 600 visitors a month from local search and converting fewer than 3 of them into enquiries. The goal was to fix that without a long project or a large budget.
Week 1: Audit and copy brief
We started by auditing the existing site against the three questions every homepage must answer: what do you do, who for, and what next. The homepage failed all three within 5 seconds. The headline was the firm name. The first paragraph was a history of the practice. There was no proof, no CTA above the fold, and no testimonials. We interviewed two of the partners and three existing clients, and built a copy brief around the outcomes clients actually hired the firm for: tax clarity, audit confidence, and financial planning that didn't require a finance degree to understand.
Week 2: Design and copy
We redesigned the site in Figma with a simple four-section structure: a headline-first hero with a single CTA, a services grid written from the client's perspective, three client testimonials with real names and business types, and a contact section with a short form and a visible phone number. Every section was written to answer an objection or move a visitor closer to reaching out. We deliberately kept the design clean and fast-loading: no animations, no large hero images, no unnecessary JavaScript.
Week 3: Build and integration
We built the site in Next.js and deployed to Vercel. Page load time on mobile was under 1.5 seconds. We set up Google Analytics with a conversion event on the contact form submission and a separate event on phone number clicks. We also set up Google Search Console so the partners could see search performance over time without needing a developer to interpret it.
Week 4: Launch and 30-day review
We launched at the start of the week and ran a 30-day review at the end of the month. Traffic was consistent with the previous site at 480 visitors in the first month. Enquiries from the website went from an average of 4 a month to 19 in the first full month. Of those 19, 7 converted to paid engagements. The partners attributed two of those to the testimonials section, which surfaced work the firm had done in sectors the enquirers recognised.
"We had been telling ourselves the website didn't matter because our clients come from referrals. Hostwire showed us what we were leaving on the table. The site has been live for three months and we have already brought on four new clients who found us through search."
